If you do not select a country we will assume. Mobile search traffic represents "only" 55. SEO is everlasting while PPC stops as soon as you run out of money for the day or stop paying. To help us insure we adhere to various privacy regulations, please select your country/region of residence. Adhere to the rules if the press release is to be distributed to local media outlets. Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. The journey to mastering press release SEO involves several key steps. Before you start releasing or sending press release. search engine rank. Step 4. As with the optimized content for websites, the press releases we write for CyberMark clients incorporate keyword research, keyword integration and hyperlinks. Include a name, email address, and phone number. 0. Published: September 06, 2017. It’s young. We typically write a story from a news angle and include your company as an industry example. According to Cision’s 2022 State of the Media report, articles with images garner six times more engagement, while articles with a video are three times more engaging. Of that revenue, $19. Do Press Releases Still Have SEO Significance? Press Releases. Succeeding in SEO in 2017 will require brands to put SEO at the core of their organization and Digital Centers of Excellence. Here are the SEO trends you need to stay on top of in 2017. 0 update in May this year, which should give you a pretty strong indicator of the quality of content you’re publishing alongside. Published May 25, 2017 + Follow In the world of Digital. January marked Kia’s sixth consecutive monthly sales record with four of Kia’s SUV and utility nameplates – Niro, Sportage, Telluride and Carnival – as well as the Forte. Before your next press release, learn our SEO best practices for optimal results. The importance of a quality press release in SEO. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. 1. These are 3-4 short paragraphs and a couple of quotes. June 25, 2023. SEO Reality. Our preference is PRWeb for their high domain authority, (they’re all in the 90+ range) and their approachable pricing. A press release is a conduit from a company, firm, or an organization to a journalist or news outlet with the intent of gaining coverage for the company, firm, client, or organization. As the case of ENX2 Legal Marketing illustrates, a well-executed press release SEO strategy can enhance your online presence and extend your reach, thus driving more traffic to your website and potentially increasing your leads and conversions. See more ideas about press release, press release distribution, pressing. SEO / What is SEO 6 Tips to Make Your Press Release SEO Friendly in 2023 Semrush Team Sep 19, 2023 12 min read TABLE OF CONTENTS Marketers have. Cost-effective: Press release sites offer a cost-effective way to distribute your news and announcements, as they are often much cheaper than traditional PR methods such as advertising or hiring a PR agency. Test and improve page speed. Search engines will favor press releases that have words that match or are similar in intent to the first five to seven words of the headline. No Comments. Bruce Clay is founder and president of Bruce Clay Inc. Connecting Your Press Release to Readers. • Justify investment with Web analytics: – If a press release also includes links to interesting, related content, then it can drive traffic to a website. This means that for a 400-word press release, your primary keyword should appear around 4-8 times, depending on context and readability. By: Anthony Santiago. Is press release important in SEO 2017? - Is press release important in SEO 2017? 5. 79% of all traffic from mobile. Air Jordan XXX1 "Black Cat" Release Date: March 10 Price: $185. Read this brief 8-page guide to understand the following: How press releases boost SEO Writing press releases for SEO The pros and cons of a press release SEO strategy Using press releases in your SEO efforts Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context. Or, you can scan the infographic below that Aaron Wall of SEO Book published on Oct. An excellent SEO press release should offer the main keyword within the title, summary and shut on the start of the press release. Thus, press release submission sites are basic considerations of all professional bloggers. Some of the bloggers and site owners don’t consider press release as an essential task of SEO. Are you in quest of the Press release writers? Visit Redefine SEO and fulfill your needs by procuring quality content writing service. 1. For more info about seo press release check our new website:. Here’s what your business can do to optimize press. Your press release will appear when they search for your product, service, or business by name. Traditional press releases are notoriously dry. Posted On 14 Jul 2017; By SEO and Link Building Blog; In SEO and Link Building;. 5 Include correct keywords in your press release. Why Press Release Submission for SEO Process; of 9 /9. At the heart of this strategy is high-quality content that delivers a tremendous. This is why it’s important to always consider search engine optimization (SEO) every step of the way. According to web analysts and SEO experts, optimizing your on-page content around target keywords is the most effective SEO strategy for ranking highly on SERPs. Link from the press release to the relevant sub-page on your website, not the home page. Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. Associated Press style also implies writing numbers in a special way. Before we know it, 2016 will be gone and 2017 will be waiting at our doorsteps. Five quick. Press release sites are just news release sites that provide online capabilities and regardless of their traditional offline definition, you don’t really have to submit what you may think of as breaking news like you may be used to seeing front and center. Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers. Step 3: Under the ‘SEO’ tab, locate the ‘Link Building’ section. Releases are sent to Google News and 80 news sites including FOX/CBS/ABC/ NBC, as well as being SEO optimized. Customs and Border Protection today released monthly operational statistics for October 2023, which show an overall decrease in. Press release SEO is only as effective as its targeting. Page Rank. So yes, you can still get links from press releases. Over on ClickZ last week, Andrew Edwards asked, “Is SEO dead? ” You can read his column and the 42 comments that it generated for yourself. Use SEO in your press release for high quality backlinks. Checkpoint Edge A powerful tax and accounting research tool. The structure of a press release doesn’t deviate all that much, as you’ll see from our downloadable template. 9. Here are some tips for writing an effective press release: • Put a focus on action verbs and benefits. The sites listed here are also known to cache your press release indefinitely. A well-executed press release is a valuable search engine optimization tool. Press release SEO has transformed the PR function. 7) Include a variety of media. Press releases will continue to be written for the same reason they were written five years, 50 years, or even 100 years ago: to get in front of audiences with. Reply Delete. Avoid conversational footnotes or casual tones. 69. 4. Read this brief 8-page guide to understand the following: How press releases boost SEO Writing press releases for SEO The pros and cons of a press release SEO strategy Using press releases in your SEO efforts Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our. Write a press release with the topic in your headline, mention the keyword /variants of the keyword a few times in the body, link those keywords to the page on your website that you’ve created. Midnight Runners (Korean: 청년경찰; Hanja: 靑年警察; RR: Cheongnyeon gyeongchal; lit. Start with an attention-grabbing title. Press release companies utilize groups of experienced experts with years of experience in composing and enhancing press releases. Premium Explore Gaming. Role of Press Releases in SEO . This article explores the relationship between press releases and SEO, common mistakes companies do and provides tips and guidelines for creating a winning press release. Marketers know that visuals boost engagement, and press releases are no exception. Latest Press Releases from The Associated Press, the definitive source for independent journalism from every corner of the globe. Each local health jurisdiction awardee shall receive $750,000 in funding over three consecutive fiscal years from June 1, 2020 to June 30, 2022. China Ten-year-old boy successfully crossed the Qiongzhou Strait. - November 23, 2023) - WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Brainstorm Cell Therapeutics Inc. Use an active voice over passive voice. Search engines are dramatically more intelligent than they were 20 years ago – packing a press release with keywords doesn’t ensure better search engine placement. Air Jordan 6 "Alternate"Nov 07, 2022. One of the most important SEO strategies to use in 2017 is content marketing. There are many wedding rings on the market. Good point. So that’s your crash course on how to optimize a press release for SEO. § Why you should use an SEO press release distribution service SectIon 5: PreSS releaSe Seo rePort § Monitoring access and traffic reports § Tracking PR campaigns with web analyticsHow unique content and images can help your SEO in 2017: Readers share unique content more often; Drive quality traffic and reduce bounce rates; Increase your SEPR for overall website;Nah, sekarang kita akan bahas bagaimana cara penulisan press release yang benar sehingga media online dengan senang hati menerbitkannya. A Press Release is an Excellent Public Relations & Marketing Tool. As we all know SEO is an important component of any digital marketing strategy and if you are interested in learning about improving SEO for your website, you can read more in one of my previous. SEO / What is SEO 6 Tips to Make Your Press Release SEO Friendly in 2023 Semrush Team Sep 19, 2023 12 min read TABLE OF CONTENTS Marketers have historically used press releases as a way to generate backlinks, draw traffic, and improve search rankings. In the old days when the dinosaurs roamed the Earth, there was a thing called a press release. Press Release. Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. Recent. SEO & Lead Generation. Get Big Publicity with a PRWeb Press Release. Step #4: Write Your Press Release Lead. Press release service companies guarantee that your PR will get the attention of bloggers, columnists, and the overall population alike. A PR in 2021 needs to be optimized on the company’s end for search engines! While some companies will put “nofollow” or other attributes on a PR, this doesn’t mean that it isn't still valuable. SEO delivers new sales leads in lead generation campaigns. Optimizing a press release: How to boost for SEO. Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. by Kent Mauresmo. News releases are still a great tool for connecting with journalists, media outlets, and investors. Including the primary keyword in the first paragraph of the press release. Aug 2019 - Jul 20212 years. SEO Press Release: SEO press releases can bring you first-page visibility for your keywords very quickly. I really love to read such a nice article. PRLeap. By Anthony Hughes Writing and Speaking 0 Comments. A press release is a formal announcement made by a business sharing newsworthy information relating to its latest business development with the media and other interested parties with the aim to generate press coverage. g. com. Use only 2-3 links for every 500 words of text in your press release. However on-site press releases are also of benefit as part of an effective Search Engine Optimisation Strategy for your site. On March 11, 2015, Tom Bergin of Reuters reported,. Pigeon Expands (UK, CA, AU) — December 22, 2014. Step 2: Login into your dashboard and locate the ‘SEO’ tab on the top left of the dashboard. Try to incorporate these keywords into the title or the first couple of paragraphs as a priority. What Are the SEO Benefits of a Press Release? Simply put, the biggest SEO benefit of a press release is indirect value! In today’s SEO world, press releases provide more indirect value than direct value. com. Aside from discussing the new game and how it came about, they also released a video trailer, a press kit, and a small multimedia gallery to wrap up the press release. Press releases are also considered a primary source, meaning they are original informants for information. A good press release that shares interesting, relevant information will be much more successful than one. 2017; 3 MINUTES READ; What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. That’s a record number of game releases for the platform. com where the interested reader can peruse and purchase any, or all, of these important books on. It makes the text. Our online public relations tactics are never explicitly promotional. mcskoufis. Experts use this strategy for their website SEO so they need to know How to Use Press Releases for SEO. Release Date: April 29, 2017 Price: $200 Warren Buffett’s Business Wire Awarded Patent For Press Release SEO. Step #2: Develop Your Hook. For the next 114 years, the press release has continued to. The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding. 2. WebFX writes online SEO press releases as news stories that include your company’s information as part of an important current news issue. When designing your site think about tablet and mobile platforms first. Google dramatically altered the rules – so much so that a website built with great SEO 12 months ago could well have fallen foul, and dropped in the rankings. . PR Roundup: WeWork Dives, Disney+ Cost Increase, Newsjacking Out; Top. Creating SEO-friendly press releases allows you to get in front of your customers and keeps you top of mind among your target audience. Rethinking The Value Of The Press Release For SEO. Additionally, it only. Owan's Guest Post Thread - 40% offer / Owan's Casino Thread - 60% offer Dec 28, 2017Press Release submission is one of the best off-page activities of SEO. By analyzing key metrics, it becomes possible to assess the effectiveness of press releases in enhancing search engine optimization efforts. Top content on Communities, Press Release and SEO as selected by the Social Media Informer community. Now, it’s become an industry staple that no. WordPress (also known as WP or WordPress. Above are the top 10 press release sites list, now find below the best press release submission sites list. You’ll gain from using press releases for SEO on your website. Here you'll find more than 150 of the best press release examples from around the world. No Comments. At North Star Inbound, we wanted to take the temperature of the industry, compare notes with our peers…Seo et al. Traditionally, press releases were intended to facilitate communication between public relations and the media. Research what your competitors are doing, and do it better. go to next page, go to page number 2. SEO. Money. WASHINGTON, March 29, 2017 /PRNewswire/ -- Over half (52%) of small businesses in the US invested in search engine optimization (SEO) in 2016, and 74% expect to do so in 2017, according to new. Meaning, if we send off a press release to a news outlet or a reporter, we’d like to net a third party piece written in a journalistic manner regarding the. Yoast SEO for WordPress Get the #1 WordPress SEO plugin; Yoast SEO for Shopify Get the SEO app for your online store; Other WordPress plugins Optimize every aspect of your site; Features overview What Yoast SEO for WordPress can do; Yoast SEO Premium Get extra tools to make SEO easy View Yoast SEO for WordPress ; Learn. 21 Bn during 2022-2030, accelerating at a CAGR of 3%. Press release jenis ini berkaitan dengan event yang sedang terjadi. By Melissa Hoffmann. Press Release Sites. Thanks to the Internet, press releases can be conducted on a digital platform and contribute positively to the SEO effort for a website. It can be used to announce a new product, feature, or event. Customer usage and expectations, not to mention Google’s algorithm updates, keep us marketers continuously making adjustments. With Google’s most recent (and highly controversial) Fred update just a few months ago, marketers are once again questioning. In other words, Google is fighting against crappy press releases, press releases which exist for two purposes: 1. Here are 6 major innovations you need to know to get the best rankings. 2 Launch of a new product. Using high-quality images and videos to accompany your press release is a great way to increase visibility. Proofread before publishing. As a leader in the outpatient surgery community, Belmont/Harlem Surgery Center (BHSC) is continually searching for innovative and efficient ways to benefit patient and physician needs. I have more than 6 years of experience in this field. If you are concerned and the press release is for visitors only, you can nofollow links from press release to your site. With increasing the ranking of your website press release also helps you to get attention of many potential customers. They can also be used to shape the narrative when a company or organization is facing scrutiny. Sites that syndicate your release usually take them down after a certain amount of time. Google's aim to deliver the most relevant. Below are 3 smart ways to write killer press releases for SEO. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. Give Your Social Media a Boost. To explain, let me back up a step. It’s crucial in a press release for SEO to include the main keywords in the first 250 wordsmain message of the release should be evident in the first paragraph. It is all about staying abreast with the Latest SEO Strategies to beat the intense competition in the market. 4: Craft a Punchy Elevator Pitch. THE MOST COMPREHENSIVE AND ADVANCED GUIDE TO LEARNING SEO IN 2017 Bulletproof SEO information from an INDUSTRY PROFESSIONAL to help guide. Here’s the template I recommend using for your press release: With that, here are the steps to writing an effective press release: Step #1: Do Something Newsworthy. Learn SEO strategies to rank at the top of Google with SEO 2017 EXPANDED & UPDATED - JUNE, 2017 No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. Google processes 40,000 searches/second, capturing a percentage of these eyeballs is important for. April 15, 2017. Dorin • 5 years ago. A quick way to ensure you're on the right path is by: Including the keyword in your title or headline. Step #5: Write Your Body Copy. 9 million in USA will be mobile phone users in 2017. If you want your content to rank, I suggest aiming for a minimum length of 1,200 words for standard blog posts, and 2,000 words+ for evergreen content. 2. Try to make your press release as descriptive as possible. Send your news out to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, all in just a few hours. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. Those tips for press release in SEO can be briefed in words such as deciding the angle or the context of the press release content. com: Desktop search traffic represents 71% of all traffic from desktop. Setidaknya, beberapa tips simpel dibawah ini bisa anda coba. Press Releases; Research. As it’s aimed at the public, you should avoid industry-related jargon. Include the keyword in the anchor text of at least one link to your site. 17. Specialized Distribution. It has been our experience that online. 12-04-2017 | Advertising, Media Consulting,. Your press release must fall into the right hands; spend some time researching your industry keywords so your target audience can find you. My name is R. Content: Introduction Elements of Press Release Results & Benfits Sample Sites Queires? Author: dot-com-infoway-web-mobile-solutions-company Post on 10-Aug-2014 7. Air Jordan 1 High “RE2PECT” – Release Date: December 13, 2017 – $160. Stay Updated. You can use tools like Google Keyword Planner, SEMrush, or. 7 Bold the important phrases, quotes, and statistics. Even if Google does pass value to anchor text links in press releases, press releases have a very short shelf life. Proactive Reputation Management. LinkedIn. Then we’ll explore six best practices to optimize your press release creation and distribution processes to reach the. . Place your brand name in the HTML Title of the press release, but make it different than the headline. 16. By Melissa Hoffmann. No related posts. Jobs People. Search Engines and SEO / Google Search and SEO 2:26 am Nov 3, 2023; Forum Moderators: Robert Charlton & goodroi. SEO Bits & Pieces 8th December 2017. com – $400+. Here’s what Google spokesman John Muller said about this: IGuestBlog. As technology caught up, companies gained a new reason to send press releases. Share on LinkedIn Share. Write a press release headline that stands out. Air Jordan XXX1 “Why Not” PE – Release Date: April 29, 2017 – $200 Air Jordan XXX1 “Why Not” PE. Focus On UX. Sydney, New South Wales, Australia. Mr. 2017 was the challenging year for the marketing professionals who wished to stay on top of digital strategy. 388650. . March 4, 2017 Price: $190. The relationship between press releases and SEO. You get a boost in your content marketing strategy! we put. Give Your Social Media a Boost. Power Up Your PR and SEO Efforts in 2017. As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. 2. SEO today is often more about branding and engaging content than just getting backlinks. SEO benefits: Press release sites can help to improve your search engine rankings by providing valuable backlinks to your. A great way to gain back links, exposure and credibility is through online pr announcements. 5 ounces. A Press Release is basically an open instrument that tells clients about your organization and site. more. Writing a news release about a company’s latest activities, goods, or programs and sending it to PR sites is known as press release submission. Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs without risk of a Google slap or penalty? Pure White-Hat SEO strategy where you can sleep at night AND build traffic-busting websites. Learn how to write a press release that ranks well on search engines with these best practices for SEO. In case you’re unfamiliar with RankBrain, here’s a simplified diagram that breaks it. Here’s what Google’s John Mueller said about it in 2018: “ (W)e try to. Additionally, including links to relevant web pages within the press release enhances the user. Enterprise SEO; Local SEO; On-Page SEO; B2B SEO Agency; Ad Creation & Managment. 6. It takes just a few impressions before consumers become aware that a brand exists. 2017 Google Algorithm Updates. 87% by 2030 - 10 months ago Lubricants Market is forecast to grow by $156. At this time of year, many SEOs are looking forward, and, referring to an SEO best practices post for 2017, Google’s Gary Illyes complimented those who suggested mobile is the big drive for 2017. com?,. Why Press Release Submission for SEO Process - Download as a PDF or view online for free. Via – How to Use Press Releases for SEO . Press Release SIPTU says enacting of SEO is important first step for construction workers. Learn how it drives genuine traffic to your website. Press release distribution platform operating at the more affordable end of the market. I want to submit a press release. Learn how it drives genuine traffic to your website. Aug 23, 2017 - Explore B-SeenOnTop - Small Business S's board "Press Releases and SEO", followed by 1,029 people on Pinterest. Backlinks are important, but many other things have to happen for a campaign to succeed. . 10 minute read Written by Kent Campbell Updated October 26, 2023 An SEO press release often ranks well quickly for reputation management purposes but. Prices from: $299 to $599 per press release. Here are five local SEO tactics you can use to help your business rank higher for local search terms. But the changes we've seen to this point are nothing compared to what's coming next. This is the third core algorithm update of the calendar year. Social media helps to attract potential links, it builds an audience that can view/like/share your content. For example, rather than saying “we have acquired,” say “we acquire. Checking my b/l's I notice a considerable amount of press releases and other articles are listed, and are all non. Ia akan jadi info tersendiri bagi publik yang datang mengunjungi event tersebut. Press Releases for SEO – Press releases are an essential part of website SEO. SIPTU representatives have welcomed the enacting of a Sectoral Employment Order (SEO), today (Thursday, 19th October,) which sets minimum rates of pay in the construction industry as an “important. 2. Replies. Press release distribution has long been recognized as an effective tool for businesses to communicate important news and updates to the media and target audience. Back then, they used article directories. 2. Press Release. 5 Press Release SEO Best Practices. The Moz Blog. SEO Tips 2017 — Are You Ready to Face the Challenges of the Coming Year?Posts Tagged ‘Press Release SEO’. When done correctly, online pr announcements can:. The list of books on Search Engine Optimization or “SEO” has summaries, ratings, and direct links to Amazon. Press releases should be written in a professional tone and include accurate information and facts. Press Release SEO: The Value of It to Search Engine Optimization. Every year, Google is forced to resort to new solutions regarding secu. SEO 2017 as it's meant to be heard, narrated by Smokey Rivers. Full list of future releases. Format dari press release jenis ini juga tidak mesti memenuhi kaidah 5W (What, Where, When, Who, atau. Press Releases follow this line of events: Event Happens > Press Release is Written > Press Release is Distributed to News Publishers > News Publishers Pick Up the Press Release > News is PublishedPress releases are an important element for any marketing strategy, but it won’t amount to anything fruitful for your business if it only reaches a small number of consumers. According to Over The Top SEO, “Crawler friendliness” is a major Google on-site ranking factor. That starts with reading your press release. One way to diversify SEO and increase website traffic is through press releases. The list of books on Search Engine Optimization or “SEO” has summaries, ratings, and direct links to Amazon. Young Cop) is a 2017 South Korean action comedy film directed by Jason Kim (Kim Ju-hwan) and starring Park Seo-joon and Kang Ha-neul. We wrote the blog on SEO — literally. With those pointers in mind, it's much more likely your press release will help your SEO. Paid and free press release distribution services are in one place. The idea being that your press release is picked up at other sites that includes links back to your site. The algorithm set in place this month may not be the same the next. To make them interested, use these: Create shareable content – press releases create massive backlinks and have the added value of increased brand exposure on high-traffic sites such as newspapers, online, and even social media. What Is Local SEO? February 7, 2019. Press releases must contain newsworthy information. Untuk informasi lebih lanjut bisa hubungi langsung Doremindo, di hotline 021-54361493, WhatsApp: 0856-880-8066 atau e-mail: marketing@doremindo. Why are press releases good for SEO? For one, press releases fit the E-A-T principle used by search engines to rank content on SERPs. It's time to get with the times and use press releases the way they were intended to be used. Step #2: Develop Your Hook. This implies they ought to be composed for SEO, as they will help the site to be upgraded, seen and positioned via web crawlers. ” Here we are – a little more than 8 months later – and it appears that my article needs to be updated. Do press releases need SEO? Yes, press releases are categorised as off-page SEO practices to boost the organic traffic to your webpage and increase brand visibility. These are the top press release SEO strategies and how to optimize a press release for SEO. The truth is that press release SEO is constantly adapting to changing consumer trends and search engine algorithms—but what remains constant is the strength of compelling content. November 2017 (4). This is nice and superb post about "Top High PR Press Release Sites List 2017 For SEO Backlinks" Thanks, SBCGlobal Email Password Reset. You’ve probably seen them and either laughed and thought, “I’m glad that wasn’t my business,” or if you’re like me. While some of the updates focused on the paid side (removal of right column ads, expanded text ads, responsive display ads, etc. For years, Google. We’ve seen the ups and downs in the Public Relations industry over the years and have helped inform many Public Relations professionals on the finer arts of SEO by speaking at events like PRSA, providing. Summarize the ‘who’ and the ‘what’ in a boilerplate. When designing your site think about tablet and mobile platforms first. If there’s one thing that gets me riled up, it’s SEO marketeers proclaiming that backlinks earned through press releases have zero SEO benefit. #1: Five quick tips to boost your SEO in 2017. Best SEO 2017 – Ideas, tactics, strategies, campaigns for 2017. Before your next press release, learn our SEO best practices for optimal results. Create a well-written and engaging press release. Samuel Edwards. ISBN-13 : 978-1540694003. Title and description tags still matter.